Executive Summary
Executive Summary uses evidence, intelligence and analysis to support decisions, shape propositions and create work that earns attention.
That might mean new research, or starting with existing evidence, data or expertise.
What makes the work different
Research, strategy and content are often treated as different operations.
We design evidence that holds up, work out what it means and carry it through into decisions, propositions, content and tools people can use.
Our team brings together research, analysis, strategy, editorial, data and production. The mix changes with the job, but the aim is the same: turning evidence into action.
The offer
These are five broad ways we can help. They’re not fixed packages, and one project may combine several.
Select a kind of help to see what it can look like in practice.
A marketing technology company needed to connect its healthcare proposition to the realities of payor processes. Research with 207 US healthcare professionals identified the problems and capabilities that mattered most.
Research with 200 verified SAP Commerce users tested whether a broader proposition reflected the problems customers actually experienced and translated the findings into personas, positioning and messaging guidance.
Also involved: Strategy or advisory support
A study of 755 senior decision-makers became an evidence base for reports, events, weekly analysis and audience-specific intelligence rather than ending with one publication.
Also involved: Original research, Strategy or advisory support
A global study developed into a long-running platform whose shared evidence could be adapted for industry, solution and regional audiences.
Also involved: Original research, Ongoing research or content program
A maturity index based on more than 1,000 senior decision-makers gave a technology company a repeatable framework for reports, diagnostics and later research waves.
Also involved: Original research, Research-led content, Ongoing research or content program
A weekly intelligence product combined operator interviews, original research, events and market monitoring into practical analysis for business leaders.
Also involved: Original research, Research-led content, Strategy or advisory support
A shared evidence base grew into a long-running global program that could serve teams, audiences and markets without beginning again each time.
Also involved: Original research, Research-led content
Market sizing, competitive assessment and internal knowledge were brought together in an investment framework and five-year ecommerce roadmap.
A study of 755 senior decision-makers created an evidence base that could shape audience choices, event discussions and the next questions to explore.
Also involved: Original research, Research-led content
Brief Builder
Use Brief Builder to clarify what you’re trying to accomplish, what evidence you already have and what the brief needs to cover.
Build your starting briefCompany News
The final part of our Shadow AI series considers what unapproved AI use can reveal about broken systems, hidden judgment and the areas where a firm may not know what it does not know.
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Monitoring cannot solve the incentives that keep valuable thinking in personal AI accounts. This article separates workarounds for broken systems from judgment capital employees have little reason to surrender.
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Why unapproved AI is not only a security or tooling problem. The first article in the series examines the personal context and accumulated judgment employees may be unwilling to move into company systems.
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